VisitIreland.TV will connect and empower people who love Ireland to turn the tide on the impact of Covid-19 and protect tourism, jobs, and communities in their county.
Get behind your county.
Together, we can #TurnTheTide.
Ireland’s tourism industry is on life-support
Covid-19 has hit Ireland hard, shuttering countless businesses in hospitality and tourism. International tourists were the lifeblood of businesses that underpin local employment and community services. They are the fabric of a culture that is cherished by so many.
While vaccination programs provide hope, resuscitating Ireland’s tourism sector requires innovation, imagination, and the influence of Irish people globally. We need to inspire international visitors to travel again and support small businesses, restaurants, pubs, hotels, crafters, and artisans to continue to deliver our world-famous “céad míle fáilte”.
Videos
Niall Gibbons, CEO, Tourism Ireland
Elaina Fitzgerald Kane, President, Irish Hotels Federation
Martin O Regan, Founder, VisitIreland.TV
We’re launching a tourism recovery program for Ireland
VisitIreland.TV is a mission-led initiative that has been formed in response to the devastating effect of the pandemic on Irish tourism.
Our mission is to promote Ireland globally, save jobs and communities, and kickstart Ireland’s tourism recovery.
Our content creation plan
32
county video guides
30
great things to do per county
40
amazing accommodation experiences
1000
reasons to visit Ireland
Our goals
1. Secure donations for each county to fund the production and distribution of VisitIreland.TV for 2021 and 2022
2. Produce 32 county video guides, showcasing 30 reasons to visit each county
3. Distribute these videos to our network of more than 20 airlines, 1,000 diaspora organizations, 500 Irish bars, smart TVs, and social media
Our distribution network
20
airlines with routes to Ireland
1000
Irish diaspora networks
500
Irish bars worldwide
How you can help
The investment needed to deliver this plan is €100,000 per county. This investment will enable the creation and distribution of video content valued at over $3 million per county.
We’re calling on individuals or groups of people with the pride, passion and resources to turn the tide on tourism in their county, and save jobs and communities. The level of contributions received per county will determine the number of tourism experiences that can be showcased in that county.
Funding milestones
€20,000 milestone reached – 5 experiences
€35,000 milestone reached – 10 experiences
€70,000 milestone reached – 20 experiences
€100,000 target reached – 30 experiences
How your county benefits
Support 30 businesses with professional video production & international marketing
Reach a global audience
Engage with 30 reasons to visit
Inspire people globally to book & return
Save jobs in tourism communities
Partners
Frequently Asked Questions
What is VisitIreland.TV?
VisitIreland.TV is a county-by-county video guide to Ireland. The guide is made up of 32 videos – one for each of Ireland’s incredible counties. Each video will promote the county’s best attractions and showcase its great entertainment, dining, and shopping experiences.
Who is promoting VisitIreland.TV?
VisitIreland.TV is an initiative of InflightFlix International Ltd., an Irish company based in Shannon, Co. Clare. InflightFlix was founded in 2018 by Martin O’Regan and Maurice Supple. Our team has produced more than 1,000 visitor experience videos and destination video guides for airlines, hotels, tour operators, and car hire companies , which have been viewed over 10 million times in 150 countries.
Where will VisitIreland.TV be distributed?
The videos will be distributed to millions of viewers via airline inflight entertainment systems, hotel bedroom TVs, Irish pubs and restaurants throughout North America, Sky Channel 191, and through dedicated channels and apps on YouTube, Roku, Amazon FIre, Apple TV and social media.
Through our main business at InflightFlix, we have developed an unrivalled travel content distribution network that includes major international airlines and hotel bedroom TV operators.
What format will the content be produced in?
Each of Ireland’s 32 counties will be represented in one of eight one-hour programmes, showcasing four counties per programme. For channels where shorter formats are more suitable, individual counties will feature within standalone 15 minute videos.
Who decides what gets filmed?
We will work with tourism industry partners and VisitIreland.TV sponsors to determine the list of experiences to be featured.
What is the value of the initiative to each county?
Through generous contributions from supporters in each county we will deliver a global advertising campaign spanning 2021, 2022 and 2023 worth over $3 million to every county.
VisitIreland.TV will promote 30 great experiences in each county. Assuming a video production cost of €1,500 per experience, each county will benefit from €45,000 worth of premium video footage.
We’re distributing the videos on major airline inflight entertainment systems, at no charge to the county’s tourism industry. For comparison, a 30-second inflight advertisement on a major Middle Eastern carrier costs $250,000 per month. A major US carrier charges $20,000 per month to host on-demand video content.
How much of an investment is required?
The investment needed to deliver this plan is €100,000 per county. This investment will enable the creation and distribution of video content valued at over $3 million per county.
We’re calling on individuals or groups of people with the pride, passion and resources to turn the tide on tourism in their county, and save jobs and communities. The level of contributions received per county will determine the number of tourism experiences that can be showcased in that county.
Funding milestones
€100,000 target reached – showcase 30 experiences
€70,000 milestone reached – showcase 20 experiences
€35,000 milestone reached – showcase 10 experiences
€20,000 milestone reached – showcase 5 experiences
